Who's doing what in the world of commercial creativity.
The young parent months are a flurry of nappies, feeds and placating crying babies. It's all about new parenting with not much me time. But being all about new parenting requires a lot of new …
HSBC has amended the statement it allowed to be sent out on January 26 that Saatchi & Saatchi has replaced J.Walter Thompson as the lead agency on HSBC’s global brand advertising account following a competitive pitch. …
“Are you up for the challenge?” Ladbrokes’ new ad by Saatchi & Saatchi Australia begins. It’s a 60 second commercial in the style of a sports brand ad. There’s the coaching-style voiceover, the montage of sporting …
The Natural Confectionery Company’s lollies are free of artificial flavours and artificial colours. But Saatchi & Saatchi didn’t harp on this. The agency found a much more compelling reason for mums to feel good about giving …
Weather forecasters can get it so wrong. So if you’ve planned to take your Toyota Aygo out with its canvas sunroof down and it snows… …you definitely want to wreak revenge on the weather forecaster. That’s what Del Campo Saatchi & Saatchi …
Valentine’s Day is not what it used to be. Not in Japan, and by all indications (albeit unscientific) not for grown-ups anywhere in the world. It has become a ritual. Gifts are given out of …
Saatchi & Saatchi Australia has won the pitch for Monteith’s Cider Colenso BBDO faced the onslaught of competitors, that the cider drinking trend launched, bravely. But, Drinkworks’ first assignment for Saatchi & Saatchi is to re-affirm …
Runners run. We get it. So how come sports brand ads feel they need to keep showing us. Ok, F/Nazca Saatchi & Saatchi has too in its new ad for Mizuno. But these runners are different. …
How does a bank reach tertiary students? Saatchi & Saatchi New Zealand solved the tricky part – Where? The social bank, aka ASB Bank New Zealand, has done well to date using Saatchi & Saatchi’s ideas …
It’s tough being a weight loss club. You have to make yourself heard over the siren call of so many “magic” pills, diets and equipment. And the idea of using celebrity ambassadors had one critical flaw …
Who loves tennis balls more than Venus Williams? Man’s best friends, Oscar, Ted and Super Teddy. So Saatchi & Saatchi thought it would be fun (read: effective) to promote ASB’s sponsorship of the ASB Classic international tennis …
Two decades ago, Calvin Klein demonstrated how far you have to go to make an impact in the underwear market. Images of astonishingly beautiful men in nothing but underwear has been done. A number of …