Accenture Song has blended a relatable narrative with Christmas magic to create an endearing Christmas ad for Lidl about a stuffed toy bear that went from being a little girl’s toy into a star. The little …
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Sainsbury’s Christmas ad
Sainsbury’s Christmas campaign: As normal as you can get
November 14, 2020
If you like listening to other people’s everyday phone conversations during your daily public transport commute, you’ll like Sainsbury’s Christmas commercial, Gravy Song – the first of three in its campaign this year. It’s a …
Wieden + Kennedy London & Sainsbury’s: Who wouldn’t love singing Christmas joy to a bouncing brussel sprout?
November 14, 2017
Sainsbury's Christmas ad this year is no high budget, high production values, animated epic. That would be expected. And you couldn’t have expected that from Wieden + Kennedy. Besides, Wieden + Kennedy London reinvented Sainsbury’s personality – …
AMV BBDO’s last Sainsbury’s ad is The Greatest Gift (to all)
November 15, 2016
AMV BBDO’s Christmas ad, The Greatest Gift, for Sainsbury’s is being praised for everything. And rightly so. It’s a musical theatre-style film, three and a half minutes long, in which the hero dad works out …
Will Sainsbury’s Christmas ad be banned?
November 17, 2014
It would be insensitive (and stupid) to claim that great advertising takes risk and risk will always attract criticism - and leave it at that. AMV BBDO and Sainsbury's must have wondered if they were …
Take a risk. Be rewarded.
November 13, 2014
A supermarket chain telling a war story, at Christmas, to flog more festive goodies? In the wrong hands this idea could have gone horribly wrong. AMV BBDO has the right hands. Sainsbury’s Christmas ad will have …
