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Who's doing what in the world of commercial creativity.

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Sandy Hook Promise


BBDO New York & Sandy Hook Promise’s: Katy Perry’s Teenage Dream becomes a heart-breaker
September 14, 2021

Just when you thought that Sandy Hook Promise’s stories could not get any more powerful, BBDO New York releases one featuring real victims. And just when you thought that the version of Katy Perry’s song, …

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BBDO New York & Sandy Hook Promise: Through the eyes of a killer
December 10, 2018

The Sandy Hook School shooting is nearly six years old. It now has many siblings. Far too many siblings. Sandy Hook Promise has never stopped its efforts to make people aware of the often subtle …

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BBDO New York: Try as you might, you won’t see this ending coming
December 2, 2016

If you’ve never played a brain attention game, this is how they work: you watch an interesting story (note, or magic act) and then you’re asked a question about other things that happened during the …

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