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Snickers Sports Illustrated


BBDO NY: Snickers creates the most confused & loopy Sports Illustrated covers ever
February 15, 2017

Three years in a row is the beginning of a tradition. And for Snickers, that tradition is messing with the covers of the annual Sports Illustrated swimsuit issue. To be fair, the idea came first from …

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Snickers messes with Sports Illustrated’s cover
February 17, 2016

BBDO New York has outdone...well - itself. Last year Snickers took over the back cover of Sports Illustrated’s annual Swimsuit issue to show what a cover model looks like when she’s hungry. This year, it has …

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BBDO New York messes with Hannah Davis
February 10, 2015

BBDO New York has taken over the back cover of Sports Illustrated swimsuit edition with a Snickers parody of the front cover: Hannah Davis becomes Medusa the Gorgon when she’s hungry. Medusa’s Sports Illustrated back cover …

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