TBWA\Chiat\Day & DirecTV Advertising turn The Upfronts into a week-long metaphor for DirecTV
May 12, 2026
This week the major media networks and streaming platforms are touting their upcoming content to advertisers at Upfront Week in NYC to secure ad buys. TBWA\Chiat\Day is turning it into the Week-Long Metaphor for DIRECTV. The …
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