Who's doing what in the world of commercial creativity.
No one really wants to go out on a cold, wet wintry day. What an opportunity for McDonald’s’ home delivery. And how clever of TBWA\Paris to present the idea of McDonald’s home delivery in such a …
One of SNCF’s foundational purposes is ‘‘to offer everyone the freedom to easily move around while preserving the planet.” TBWA\Paris has turned that into a new year campaign that thanks SNCF passengers who, by taking the …
McDonalds and TBWA\Paris have promoted the appeal of table service and door-to-door delivery in France. Now they’re reminding people of the joy of a historic Macca’s feature – the drive. The new campaign by TBWA\Paris is …
Homeless people have a lot of problems to deal with. One of the most insidious is isolation. A homeless person can have 3000 people pass him or her on the street or in a subway …
“On Christmas Day like every other day of the year, U knows how to take care of its customers.” This is the promise of French supermarket cooperative, Système U. “Because we always take better care of …
McDonald’s minimalist campaigns continue – the new addition following on from the success of Pictos in 2014, when a Big Mac, cheeseburger, fries, sundae, chicken nuggets and filet-o-fish were depicted in more than 2,700 posters. Flattened …
It’s summer and night life beckons. And when you’re out in the wee small hours, the siren call of something else begins to attract you. Burgers. TBWA\Paris has created a striking print campaign for McDonald’s to turn …
GMF has been leading insurer of public sector workers in France for 80 years. Its ads have always been “safe”. But being risk averse has not been good to GMF in recent years. Its voice has been …
The idea of having two sets of tyres, one for summer and one for winter, is a bit of a gobsmack for Australian drivers. So we’ve included the statement made by Jean-Dominique Senart, chief executive …
Fear is the tightrope not too many are brave enough to walk. And brands regularly assert themselves, but rarely as bluntly as the brand promise, “We are so much better at Novotel.” TBWA\Paris has created its …
TBWA\Paris created its first campaign for the fight against AIDS in 2003. By then, Aids had devastated so much of Africa that the average life expectancy of an African was just 47 years. And it …