Who's doing what in the world of commercial creativity.
The Monkeys and Australian Beef have called on reigning world champion Javelin thrower, Kelsey Lee-Barber, to promote the nutritional qualities of beef in an endorsement campaign with a twist (and family humour). The aim of the …
Looking forward to the annual Australian Lamb ad controversy? The Monkeys and MLA have done their part. Their lamb-y comment on the current border lockouts with echoes of Trump imagines a 2031 in which huge …
It wouldn’t be Australia Day without the MLA lamb commercial to talk about. As usual, The Monkeys have chosen a trending topic to start that conversation. This year, though, it will be hard for the …
The Greatest Meat on Earth. It’s beef, of course. And The Monkeys has made sure that Australia’s emotional connection to juicy steaks and impressive roast dinners comes back into focus. The Greatest Meat on Earth has …