Who's doing what in the world of commercial creativity.
The Works, part of Capgemini, has been appointed by LG Electronics Australia for brand communications across its entire portfolio including home appliances and home entertainment. The agency is currently developing brand campaigns under LG’s Life’s Good …
Super advertising rarely excites with its creativity. This super advertising does. It’s full of triggers that elicit human emotions and these are threaded together by a story about collective good. This departure from traditional superannuation …
There have been many ads showing everyday dogs thriving on this or that brand of dog food. But a brand that has been keeping working dogs in peak condition? That’s impressive. The Works has also given …
“I want to reach out to someone I think is struggling but what do I say?” This is one of the main obstacles between people in trouble and the help they might need. The Works is …
Digital service consultancy, RXP, and The Works have launched a content and production agency called Daresay led by a team of strategists, producers and editors. Daresay will offer strategic planning, creative production, including video and post-production, …
The Works, which was acquired by digital services consultancy, RXP, in August last year, will open a Melbourne office in the first half of this year following a number of joint wins and increasing integration …
The Wentworth Rat is a chatbot, a virtual inmate locked up behind Wentworth, the fictional Australian jail, whose stories are gripping viewers in 141 countries. The Wentworth Rat’s job was to smuggle out gossip and …
The Works has had a really good innings with Beam Suntory. Their relationship lasted 14 years and produced campaigns that helped both Jim Beam and Canadian Club grow both in Australia and internationally. The agency has …
In April this year, The Works came up with a clever strategy. The independent agency "driven by business minded creative people" convinced Phil Watson to join as creative partner. Watson has a strong opinion about strategy's recent …
Let’s blame it on TV. TV started the whole cooking is competitive thing. If Masterchef and My Kitchen Rules didn’t turn the joy of cooking into the thrill of winning, then Recipe to Riches most …
Not every product launch comes with an inbuilt campaign headline. The Works got lucky when Brother International developed an NFC tie that accepts credit card donations for breast cancer research. The campaign, Brother for Sisters, …
The Works knows the power of a classic mums and dads heartwarmer. The Works' first 60 second TVC for Domain zeroes in on that huge chunk of the property buying market – new parents. And the …