Who's doing what in the world of commercial creativity.
Thinkerbell’s campaigns are always interesting. This one is fascinating. It serves two purposes – it underlines the trust that people can have in Guide Dogs Australia as a charity and highlights the importance of trust …
Ideas for Christmas gifts are always welcome. Especially when you're forgotten to buy one. And then there’s entertaining – what to serve? How about a crack team that corrects your alcohol gift-giving or entertaining boo-boos …
Binge (Australia’s newest entertainment streaming service) and The Iconic (Australia’s most established online fashion retailer) in a product partnership? That kind of lateral thinking had to come from Thinkerbell. The partners have launched a range called …
By now Australians have streamed every series, watched all the movies and made countless TikToks. Even cute animal videos have become a bit blah. Aussies are craving an antidote to alone-ness. Dan Murphy’s and Thinkerbell have …
Coronavirus has changed very many parts of Australian life. Some of them are difficult. Lifeline’s suicide prevention services have never been in greater demand. Lifeline is now receiving a call for help every 30 seconds. To …
Parents are busy. Children are busy. Life is busy. And everyone is glued to their screens. Yet it’s important that parents spend time with each other and with their children and the dining table is …
Thinkerbell has won the pitch to become the consolidated agency partner for SsangYong Australia, responsible for the Korean automotive company’s brand strategy, creative, media, earned and digital. SsangYong has opted for a single-agency structure in …
Paul Swann has become executive creative tinker at Thinkerbell, leaving The Works where has been working for the last seven years. Swann joined The Works in 2012 as creative partner and became managing partner, creative …
Goodonya, Thinkerbell. Someone had to stand up for our national food. Here is what happened in Thinkerbell’s own words (even the press release is brilliant): “Dear Australia, Vegemite was forced into an unfamiliar position last night where we …
This weekend, Art Series Hotel’s launches an exhibition of art. Art so small that it’s likely no one can find it with a naked eye. Instead, guests will be given a magnifying glass and if …
Bega has expanded its relationship with Thinkerbell. Next year, the agency will now be responsible for media planning and buying as well as strategy and creative. Thinkerbell will plan and purchase media for all Bega …
Vegemite is as Aussie as Pauline Hanson, the Big Prawn and Rebel Wilson. All four are a bit weird, utterly unique and symbols of Australia throughout the world. Thinkerbell’s new campaign, makes much of the weird …