Some of the Super Bowl’s previously stalwart big spenders may be sitting this one out, but Procter & Gamble is jumping in with both feet for Tide. It is running a 60-second spot at the …
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Tide Super Bowl
How can a detergent ad overpower all the efforts of all the big impact brands and all their big impact agencies to become the ad most talked about at the Super Bowl. Well, to start, Saatchi …