Thinkerbell, UM & XXXX: A carbon-reducing mural for Australia’s first carbon-neutral alcohol-free beer
May 20, 2022
XXXX Zero is Lion’s newest alcohol-free product and Australia’s first carbon neutral alcohol-free beer. Its ad, by Thinkerbell and UM, is a carbon-reducing mural. Amy Cummings, UM senior integrated planning director, explained, “We challenged ourselves to …
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