Who's doing what in the world of commercial creativity.
There is so much worry in the world. Even doing good is a worry – Am I doing enough? Am I doing what’s right? Is everyone else doing what they should? Will my little bit …
In the UK, summer 2021 is rather special. The country is emerging from both a cold winter and the bleakness of lockdown. Summer 2021, Uncommon’s emotive campaign for Google presents that collective and individual sense of …
People love racing cars and Formula E delivers all of its excitement. But it has a higher purpose. It exists to use electric racing to accelerate sustainable human progress. The only sport certified net zero …
Uncommon and home improvement retailer, B&Q, have delivered a reassuring message, one that the UK needs to hear as it emerges from a terrible winter. Ostensibly, the poem that defies the harshness of winter is …
In the UK at the moment, wagamama can’t do what it wants to do – nourish people. It has hired creative studio, Uncommon, as its creative partner, though, to keep its spirit alive. Uncommon was …
Uncommon Creative Studio launched its first work for mortgage broker, Habito, in 2018. That first campaign, Hell or Habito, was outrageous (as you can see from the YouTube-activated age-restriction). Brilliantly outrageous; financial commercial with all …
Uncommon Creative Studio has a thing for colouring-in. It created a series of colour-in sheets of London with illustration and animation studio, Dutch Uncle, in May, to help people keep busy during lockdown – and …
If people say that ads are boring, they’re not watching Uncommon’s ads. If you'd say creating an un-boring ad idea for a bottle is impossible, you weren’t cut out to work at Uncommon. Un-boring is …
When sustainable footwear and fashion brand, Allbirds, appointed Uncommon as lead creative partner to work on a project for its ZQ-certified Wool Runners, the brief was to craft an attention grabbing campaign. So the agency chose …
In the Christmas season, we all think about home. We go home, we invite people home, we prepare our homes to show off our homes. It’s a powerful time for WWF to talk about animals’ …
One of the biggest stumbling blocks of workouts is that they are not fun for a lot of people. Not everyone likes getting up and out at dawn to cram in a workout before work. …
“You don’t buy a life, you make it. What a day it was the day you found out you can do it.” Uncommon Creative Studio’s first campaign for British D-I-Y and home improvement retailer, B&Q, …