Who's doing what in the world of commercial creativity.
Let’s be honest, anyone would have to love to be a VCCP UK creative working on comparethemarket.com. It’s a famous campaign – world famous. VCCP UK’s Safari ad has just launched in Australia. It has …
More Th>N Sm>Rt Wheels - the game. As well as a game that rejects the letter, A, it’s an online game for young drivers with an unusual aim. The VCCP-created driving game wants you to drive …
Little insights can completely change the direction of a campaign. VCCP’s last campaign for Macmillan support was built around an emotionally charged film about struggle and support. Not Alone packed a wallop. The campaign ran for …
VCCP made O2’s name known (throughout the world, by the way) with a bored cat that changed its life by being more dog, aka an ad that encouraged Brits to take on new (O2) technology. Last …
Michael Buble had one. The Gorillaz had one. It’s called the O2 walk ad, and it ends with a voiceover (by Sean bean in this case) that explains that O2 Priority customers can book tickets 48 …
Before you view VCCP Berlin’s new campaign for Airbnb, you have to read the YouTube blurb. Or you won’t believe the story. “In May 2012, an Airbnb guest, Cathrine, told us a powerful story of …
It’s more than a year since an bored cat got in touch with his inner dog and discovered a world of things to explore (like O2’s new products and services). In addition to the 60 second …
Edgy humour: that’s when you’re not quite sure if it’s tongue-in-cheek or unwittingly cheesy…unless, that is, you’ve watched and wondered the same about the previous year's campaign. So, Jean-Claude Van Damme has left his big trucks in …
The UK’s Which? Is like Australia’s Choice, a “consumer champion”. George The Poet is a UK phenomenon – a young social commentator who gets his messages out in poetry and rap. The campaign began because Which? …