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Who's doing what in the world of commercial creativity.
An ad by a bank about bereavement could have been cheesy. It could have seemed cynical. Neither is true here. The ad, by DDB Sydney for Westpac, goes straight to the heart and gives it …
People get really upset when they lose their wallets. Some panic. Some lose their temper. Some cry. Fact of life.
All Westpac had to do was solve it. And that’s exactly what DDB showed the bank …
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