Who's doing what in the world of commercial creativity.
Wieden + Kennedy is making curls cool for Old Spice with a commercial that shines with Old Spice wackiness. The spot, launching Old Spice’s new Wavy Curly range (40% of men have wavy or curly …
It’s not so much the creativity of Wieden + Kennedy’s new Old Spice ad that demands applause, it’s the brilliance of the promotional idea. W+K’s ambiguous satire is probably lost on its young male audience, …
Old Spice has launched a range for the “sophisticated gentleman”. “With our new Red Collection and supporting ad campaign, Old Spice is shattering the belief that premium scents only come in fancy bottles with fancy price …