Moments after the US women’s soccer team won a record-extending fourth women's World Cup, Nike launched a rousing women’s anthem. It was controversial player, Rapinoe’s, penalty that turned the game against the Netherlands from a 0-0 deadlock …
Moments after the US women’s soccer team won a record-extending fourth women's World Cup, Nike launched a rousing women’s anthem. It was controversial player, Rapinoe’s, penalty that turned the game against the Netherlands from a 0-0 deadlock …
On August 4, four-time Olympic Gold medallist, Mo Farah won the 10,000 metre race at the IAAF London World Championships. On August 17 12, he will run his last race, the 5,000 metres. In advance of …
At the end of last year, Wieden + Kennedy London began an enticing exploration of the fantasies that might come true if people learned another language. The bloke who wins a waitress’ heart by describing in …
Different. Thought provoking. Topical. They’re probably the three top items that every news publisher aims for. They’re also the three things that Wieden + Kennedy has achieved in the first brand campaign for The Atlantic …
The foundations of so many great ads are wonderful stories told well. Wonderful stories within the ad, told well. Wieden + Kennedy’s story for Coke happened outside the ad. Its story is that the Coca-Cola ad …
Pay attention to W+K’s clever use of insider’s info, which is the same as insider info (hugely advantageous), but legal. You know how your friends fill your Facebook, Instagram, YouTube, Vine and Twitter feeds with rubbish …
Vignettes of people given the confidence to be unconventional through fitness? Or an attempt to trigger a lot of debate? Is this Wieden + Kennedy New York ad for high-end health club chain, Equinox, daring? Or …
The brand, Honda, has had a makeover. And, these days with every car maker touting a “next generation innovation” in its new model every other week or so, Honda is looking like the clever brand. First, came …
The Andy Awards had their 50th birthday last year. It’s tough being 51, so they already know a bit about bravery. The Andys are venturing out into the next half century with Wieden + Kennedy …
In December last year, Facebook decided it wanted to be friends with all of us. (er, swell.) Facebook executive creative director, Scott Trattner, explained, “…we weren't really sure if people knew what we stood for. We …
Diet ads. Blah. Not this one. When Wieden + Kennedy was appointed to Weight Watchers in the US its president, Lesya Lysyj, stated, “We’re completely revamping the way we think about marketing and its role in our …
“He’s a man! He’s a boy!” …and so one, ad infinitum. Wieden + Kennedy’s YouTube blurb for its latest Old Spice ad is very funny. So is the ad. The funniest jokes depend on clichés. …
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