Publicis Groupe may have taken the Coca-Cola account in North America in a pitch that concluded two months ago, but WPP has reclaimed the account in the rest of the world. WPP Open X, built specifically …
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WPP Coca-Cola
WPP wins the pitch of the year: Coca-Cola
November 9, 2021
WPP has won nearly all of the US$4 billion Coca-Cola business in a pitch that began last December. WPP previously held about 30% of the Coke account globally. Dentsu will have a media role in …