Taxi director, Tony Prescott, and Havas Worldwide Sydney have captured the real lives of 10 real people in 10 days. And there’s something else that’s special…
All of these people – the plane building pilot & author, parachutist, sailor & ice sculptor, rock-climbing doctor…are well over 50.
Havas has worked out that the primary target market for its wellbeing supplements and the ultimate test market for its supplements are the same. So the older people in Havas’ campaign are not a ‘model’ couple walking hand in hand along a beach or standing gazing at a horizon. They’re real older people. Doing real stuff. Doing daring stuff. Living life to the fullest.
Because they can…which is the point of the Havas campaign.
Authenticity was important to the campaign idea, Prescott noted, and that involved “an intensive talent-search for real people in the more senior part of their life that did every day things well, and then some.”
The 10 day shoot was also filmed in various locations across two states – Queensland and NSW.
The new Nature’s Own campaign, Force of Nature, includes a website where you can test your flexibility, cardiovascular fitness, read up on the parts of you you want to improve, read about products and their ingredients, and ask a Nature’s Own naturopath for advice.
Taxi’s video stories and the TVC live here too:
