BBDO Singapore creative chairman, Tay Guan Hin, has launched a book, Collide: Embracing Conflict to Boost Creativity. Within 24 hours it became a bestseller on Amazon.
Collide’s view on creativity is provocative. It advocates that conflict is inevitable and essential for true advancement and collaboration. Guan Hin demonstrates through the book how the fusion of conflicting ideas can spark groundbreaking innovations and shows readers how to use conflict as a tool for creativity, transforming challenges into creative opportunities. Collide also features over 120 black-and-white illustrations that guide the reader through the transformative power of creative conflict.
The book also features thoughts from creative leaders globally. Its foreword is by Merlee Jayme, CHAIRMOM, founder of The Misfits Camp, former chief creative officer at Dentsu Creative APAC & one of CNN Leading Women. There are also exclusive interviews with Fredrik Haren, The Creativity Explorer, creativity and innovation speaker and best-selling author; David Guerrero, creative chairman BBDO Guerrero; Valerie Madon, CCO, APAC McCann Worldgroup; Thomas Hong-tack Kim, CCO Paulus & International Board of Director One Club for Creativity; Matt Eastwood, founder, Gestalt Haus & Former worldwide chief creative officer of J. Walter Thompson, Ng Ming Wei, CEO Boom Digital Media & a Forbes 30 Under 30, Joe Braithwaite, head of creative works, Southeast Asia, Google and many more.
Tay Guan Hin’s understanding of creativity comes from his extensive experience in leading creative teams for major brands and his role as the first Asian Cannes Lion Jury President for Outdoor. The book is not just a theoretical exploration but a practical roadmap for enhancing creativity and problem-solving skills.
“It’s not just a book about ideas; it’s a roadmap for implementing them. The techniques for problem-solving and enhancing creativity are presented practically and inspirationally, making the art of embracing Conflict accessible to a broad audience. Guan presents a compelling case for the indispensable role of innovation in various aspects of life and work. Through a rich tapestry of examples drawn from marketing, business, and the lives of renowned inventors, scientists, and philosophers, the book persuasively argues that creative innovation is not just for artists but is a crucial skill for business executives and entrepreneurs,” commented Paul Kemp-Robertson, chief content officer at LIONS, co-founder of Contagious & co-author of The Contagious Commandments.
“This book is extremely helpful. And at the same time, a sacrilege! Because it reveals all the secrets that creative people have and teaches how to be creative. Thanks to Guan, it is now possible for any intelligent person to have great creative ideas themselves. He reveals all the techniques, regardless of himself and others who live on creative ideas. Now, joking aside, it’s a wonderful book worth reading for creative people because it opens up completely new worlds—many thanks for this enlightening masterpiece,” commented Doerte Spengler-Ahrens, chief creative officer, Jung von Matt SAGA & Art Directors Club president
“Collide is more than a guide; it’s an invitation to break the barriers to our creativity. And when I say ‘break’, I mean ‘break’,” commented Andrew Robertson, president & CEO, BBDO Worldwide.
“Guan Hin brilliantly encapsulates what it means to be a true innovator: embracing the messiness of creative Conflict to pursue breakthrough thinking. The book’s dedication to fearless innovators mirrors my journey—from steering the marketing strategies at BMW Asia to establishing my own award-winning business. As someone who has faced considerable challenges, I resonate with the message that the path to innovation is fraught with obstacles, but overcoming these truly defines a phoenix-like spirit,” commented Sonja Piontek, CSP, former director of marketing BMW Asia, best-selling author, award winning thought leader & global keynote speaker.
“Collide empowers readers to harness their creativity in groundbreaking ways. A must-read for innovators everywhere,” commented Troy Ruhanen, president & CEO, TBWA/Worldwide.
Collide: Embracing Conflict to Boost Creativity is published by Penguin Random House South East Asia and available for purchase online on Amazon SG, with delivery options to Singapore and Malaysia. It will also be available on Amazon.com and in select bookstores, including Kinokuniya Singapore/MY, Epigram, Wardah, and Book Bar.
For more information about the book and purchase options, please click here
The book is currently only available for shipping to Singapore and Malaysia. International shipment via Amazon is scheduled to commence in mid-February.
