Action drama, humour and Serena Williams as Wonder Woman. TBWA\Chiat\Day Los Angeles has packed everything known to excite into the first campaign for DirecTV Stream (which you might still know as AT&T).
The idea behind Williams morphing into Wonder Woman and defeating a ball-hurling robot invasion (with humorous cameo by John McEnroe) is to highlight that DirecTV Stream gives viewers live viewing as well as on-demand, sports as well as drama (comedy, lifestyle and docos…) – the full, entertainment experience.
The 60-second commercial was directed by Traktor and produced by Stink. It will continue to run until early 2022 and includes broadcast spots, social, digital, an interactive game, comic book, OTT, connected TV, OOH and radio.
Serena Williams Wonder Woman DirecTV StreamTBWA/Chiat/Day LA DirecTV StreamTBWA/Chiat/Day LA Serena Williams
