In Apple India’s opulent world, even kings and queens aren’t immune to the (so relatable) frustration of modern-day mishaps – missing AirPods, dying batteries and last-minute flights.
The campaign – five fun scenarios – was directed by Ayappa KM, one of India’s most influential ad makers. In the comedic spots, a panicked royal messenger repeatedly interrupts court with bad news. But iPhone 17 saves the day (and each crisis). Each film features one very relatable “crisis” and one very welcome iPhone 17 cure.
The campaign launched across TV, digital, and social during the Indian Premier League, India’s biggest sporting event of the year.
Credits:
Agency: TBWA\ Media Arts Lab (India)
Director: Ayappa KM
Production Company: Earlyman Film
Post-Production Company: Heckler
Editing: Earlyman Film
Director of Photography: Daniel Abelló
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