“Pride comes before a fall” so you want to hope that TBWA New Zealand triple-checked that its top people were happy before it ran the full page ad above in the New Zealand Herald.
But then “Fortune favours the bold”. And this is bold.
The small print reads:
“The advertising industry is going through major disruption at the top. And although we believe that disruption gives out clients’ business an unfair advantage, we’d like everyone to know that when it comes to people, it’s about stability.”
“So you can still call Catherine Harris (CEO) or Shane Bradnick (CCO) on their usual numbers. Whenever you like.”
For those who haven’t been enjoying watching WPP AUNZ’s not very popular top person being shown the door or wondering how much it cost Accenture and The Monkeys to steal Damon Stapleton and Justin Mowday from DDB, here’s where TBWA’s carpe diem came from:






