Everyone’s had the moment – you look up, spot a plane flying overhead, and wonder where it’s heading. Brussels Airlines & TBWA\Belgium are turning that little daydream moment into a real chance to travel, with a mobile game that lets Belgians win flights simply by spotting planes in the sky.
Catch-a-Flight turns flight spotting into a game that’s open to everyone. In real time, players can track Brussels Airlines planes flying over Belgium, “catch” them on their phones, and discover their destinations. Each plane spotted is a potential prize, so every glance skyward could be the start of a real journey.
The competition began on Monday 19 January, and ends on Sunday 25 January. All winners will be announced the following week.
Catch-a-Flight isn’t part of the existing Brussels Airlines app, but a specially developed mobile website that works exclusively on smartphones.
Step 1: Spot a flight. A real-time radar shows you all Brussels Airlines flights passing within 30 kilometres of your location. Step 2: Catch it. Is there a flight within reach? Catch it by pointing your camera at it. Step 3: Win it. Caught a flight? Fill in the competition form for a chance to win 1 of 50 flights. The more flights you catch, the greater your chance of winning.
“With Catch-a-Flight, we want to go beyond our traditional destination campaigns and let Belgians discover for themselves where we fly to,” stated Michel Moriaux, Head of Marketing at Brussels Airlines. “It’s an active brand experience that starts from a recognisable moment: looking up and dreaming away.”
Credits:
Client: Brussels Airlines
Head of Product & Marketing: Michel Moriaux
Senior Manager Branding & Digital Marketing: Claudia Tluk
Brand Manager: Krisja Mertens
Creative Agency: TBWA\Belgium
Creative Directors: Thomas De Vreese & Dieter Vanhoof
Concept Creation: Sara Bergers, Brent De Nef, Henri Wuyts
Chief Experience Officer: Kris Hoet
Content Video Creator: Sacha Verhoeven
Account Director: Charlotte Smedts
Account Executive: Sien Hermans
Digital Agency: MAKE DIGITAL
Head of Digital Production: Ken Kools
Digital Producer: Laura Paulus
UI Designer: Yannick Van Der Groten
Front-End Developer: Yannick Van Der Groten
Back-End Developer: Wim Van Loon
Copywriters: Manu De Wit & Ellen Stoffels
Production: MAKE AV
TV Producer: Cindy De Mooter
AV Producer: Elien De Brouwer
AV Post producer: Leslie Verbist
Editors & Video Motion Graphics: Liesbeth Smets & Gert-Jan Verdeyen
