More madness from Skittles and TBWA\Chiat\Day. This time to make Skittles new gummies stand out in the gummies craze. The campaign takes the gummies promise of softness to the weirdest and wildest level (mostly for Gen Z’s benefit it would seem) – via the soft pouch of a human kangaroo, a massage from jellyfish tentacles and a balloon dog wiping its bum across carpet.

The three films were directed by Carl Sundemo and produced by Epoch with no AI.  Sundemo, known for his practical effects, had everything created in the real world. The kangaroo human was a large-scale puppet body with added prosthetics, arm puppeteers and an oversized furry pouch. Puppeteers also guided the doggie and sea creatures. Their rigs were removed in post.

The campaign is running in the US across linear, CTV, OLV, and social.

Credits:
Creative Agency: TBWA\Chiat\Day Chicago
Chief Creative Officer: Colin Selikow
Group Creative Directors: Brian Culp & Katie Bero
Creative Directors: Jeff Hodgson & Eli Ferrer
Head of Strategy: Jaime Mcgill
Group Strategy Director: Cassandra Smith

Production Company: Epoch Films
Director: Carl Sundemo
Producer:Iva Golubovik
Director of Photography: Adam Marsden
Production Designer: Diana Abbatangelo
1st AD: Sam Pecorano

Digital Agency: Critical Mass
Account Director: Joey Mcglumphy

Content Production: Omnicom Production
Business Affairs Manager: Sarah English
Executive Producer: Katie Young

Service Production: Suneeva
Executive Producer: Geoff Cornish

Post Production & VFX: Kevin VFX
Executive Producer: Sue Troyan
Executive Creative Director: Tim Davies
Head Of CG: Mike Dalzell
VFX Supervisor: Gareth Parr
CG Supervisor: Isaac Irvin
VFX Producer: Jami Schakel

Editing: Cutters
Editors: Tim Lodocle & Emily Tolan
Producer: Yianni Frangos
Executive Producer: Heather Richardson

Music & Sound: Another Country
Sound Designer: Peter Erazmus
Sound Engineer: Brett Rossiter
Executive Producer: Louise Rider
Sound Producer: Josh Hunnicutt
Managing Director: Tim Konn

Media: Starcom