DirecTV has bulked up its features and flexibility. That could have been a series of boring product commercials. But boring commercials are not DirecTV’s M.O. Instead the US campaign, DIRECTV Like You’ve Never Seen It, houses them inside the star power of Hollywood celebrities. Kumail Nanjiani and Rob Mac (the actor formally known as McElhenney), both known for their significant eye-catching glow-up transformations…with director, Taika Waititi, enhancing the campaign’s sense of fun.

“Tapping into the star power of Kumail and Rob, DIRECTV is bringing our own glow up front and centre to showcase all the ways we got hot, making finding what you love to watch effortless and personalized across on demand, live TV and streaming content,” stated Kelly Jo Sands, senior vice president of digital marketing at DIRECTV. “We’re continuing to accelerate our investment in offering one of the strongest, most flexible and most attractive entertainment experiences around, and this campaign brings that transformation to life.”

The campaign will run across TV, OTT, OLV, social, influencers, and OOH ion the US as well as partnerships such as Food52, Front Office Sports and First We Feast.