Steve Buscemi and Henry Winkler star in DirecTV’s new campaign by TBWA\Chiat\Day LA. As pigeons, Buscemi playing Bobby – outspoken and sarcastic and Winkler, playing Frank, even-tempered and optimistic.
Their fast repartee is filled with wonderful New York humour as they face up to the new reality of DirecTV without their perch of choice – the satellite dish. The entertaining series is particularly apt for a service that provides entertainment.
The campaign, For the Birds, is running across the US, beginning with a 30-second hero spot, The Good Stuff.
“Showing the absence of something is tricky,” stated Jason Karley, executive creative director at TBWA\Chiat\Day LA. “So the team thought about who would miss satellite dishes the most. Who spends enough time on roofs and ledges to notice? How about two street-smart, voyeur pigeons who take issue with some great news from DirecTV.”
The full campaign covers TV, digital, social, and experiential, plus digital OOH and radio to come.
Credits
Brand: DirecTV
Chief Marketing Officer: Vince Torres
General Manager: Devin Merril
Marketing Manager: Kelly Jo Sands
Brand Manager: Kendall Thaker
Creative Director: Sheri Holmes
Marketing: Ty Tanioka
Creative Agency: TBWA\Chiat\Day LA
Chief Executive Officer: Erin Riley
Chief Creative Officer: Renati Fernandez
Executive Creative Director: Jason Karley
Creative Directors: Mark Winters & Ryan Buckley
Copywriters: Lex Singer & Dylan Cimo
Art Directors: Laura Dickie & Jono Moore
Creatives: Juan Davila Morris & Mark Bielik
Directors of Production: Anh-Th Le & Robert Punchard
Producer: Alicia Portner
Director of Business Affairs: Robin Rossi
Business Affairs Manager: Emily Machtinger
Chief Strategy Officer: Jen Costello
Strategy Directors: Kate Acosta & Sheida Karami
Production: Biscuit Filmworks
Director: Jeff Low
Partner: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Sean Moody
Producer: Emily Skinner
Director Of Photography: Joao Padua
Post-Production: Untold Studios
Director: Carl Philips
Executive Producer: Ian Berry
Producers: Nathan Hoad & Alexandra Paton
Creative Director: Ben Cronin
VFX Supervisors: Sam Driscoll & Alex Grey
Animation Director: Tim Van Hussen
Online Editor: Richard Harris
Colourist: Julien Alary
Colour Producer: Eli Sandal
Editing: Arcade Edit
Executive Producer: Crissy Desimone
Editor: Geoff Hounsell
Producer: Alexa Berman
Music & Sound: String And Tins
Sound Designers: Culum Simpson & Ollie Usher
Sound Producers: Eimear Ni Ghuaire & Ellie Hook
