Every now and then, an ad agency will get a brief whose metaphor isn’t a Victorian lace-up corset. TBWA\Chiat\Day New York landed the brief for the Chicago Comedy Film Festival and has used its freedoms in the way that has made the agency famous – with wit, charm and the high-power weapon of surprise.

The three parody ads appear to be for a furniture store, yoghurt brand and a seafood restaurant, mocking the hyperbole of late night advertising with perfect poise. They’re so miserable you’ll find yourself laughing.

Of course, this is the intention.

Watch:

https://youtu.be/T0_8ZLJpixY

https://youtu.be/o6Xht7ldZWQ

https://youtu.be/bXgsAPhgyfE

The films are running in US cinemas, as pre-roll and targeted digital video leading up to the Chicago Film Festival, which opens on April 5.

Credits:

Agency: TBWA\Chiat\Day New York
Chief Creative Officer: Chris Beresford-Hill
Executive Creative Director & Copywriter: Ian Reichenthal
Creative Director & Copywriter: Alex Taylor
Creative Directors & Art Directors: Jason Stefanik & Matt Vescovo
Head of Production: John Doris
Executive Producer: Amanda Revere
Producer: Dan Bradbury
Associate Producer: Sarah Healy

Production Company: O Positive 
Director: Kenny Herzog 
Executive Producers: Ralph Laucella & Marc Gril
Line Producer: Ken Licata
DOP: Ben Richardson
Production Designer: Heidi Adams
Edit & Audio Mix: MackCut
Editor: Brendan Hogan

Audio Mix: Sam Shaffer
Executive Producer: Gina Pagano
Producer: Mike Leuis
Colour: Daniel Silverman @ MPC
Motion Graphics: Redslash
Finishing: Joseph Miller @ Schmigital
Original music & music licensing: Butter