Children’s imagination. Children’s optimism. Children’s enthusiasm. The fact that adults want the best for their children. These four things could change the world if someone could harness them well. TBWA\Chiat\Day\LA, Conservation International and SC Johnson have launched a film to do that. The film, Doing Nothing is Crazier, shares children’s ideas about removing pollution from the ocean. The film acknowledges that the ideas are crazy. Putting laser beam helmets on sharks to incinerate all the debris is crazy. It then reminds us that doing nothing is crazier and underlines the fact that children will be the ones who will be most impacted by the current generation’s negligence.
Doing Nothing is Crazier is narrated by explorer and conservation advocate, Philippe Cousteau.