Hilariously OTT. TBWA\Media Arts Lab introduces the iPhone 16 Pro and Pro Max with A18 Pro chip as if it were a NASA space launch. The idea is to highlight the phones’ new chip as their mission control centre – with the attention-grab of a humorous metaphor.
Even the commercial’s director is OTT. All Systems Pro, was directed by Academy Award and Emmy Award winner, Tom Hooper (The King’s Speech, Les Misérables).
The campaign has launched globally across broadcast, digital, and social media platforms.
Credits:
Agency: TBWA\Media Arts Lab Los Angeles
Director: Tom Hooper
Production Company: Smuggler
Post-Production Company: Trafik VFX
Editing: Exile Editorial
Director of Photography: Linus Sandgren
TBWA\Media Arts Lab Apple 16 pro adTBWA\Media Arts Lab Apple A18 Pro chip adTBWA\Media Arts Lab Apple iPhone ad
