Another Apple AirPods commercial with remarkable SFX. This time TBWA\Media Arts Lab has enlisted Iconoclast directors, Megaforce – the directors who flew dancers in the air for Burberry – and a dreamy cover by Tkay Maidza of the Pixies song, Where is My Mind to imagine a world in which all the clamour of city floats away.
The commercial promotes the new new AirPods Pro with enhanced Active Noise Cancellation.
The 60-second spot is running online. A 30-second cutdown is going on air in 19 countries.
