Like Australia, Buenos Aires is heading towards a mid-summer Christmas. So Apple AirPods is providing it with a little Christmas tradition – snow – in its commercial for AirPods by TBWA\Media Arts Lab. The dance film takes place on the streets of Buenos Aires during the hot and sunny holiday season, and evokes the joy of shared experiences to promote the all-new AirPods Pro and its audio sharing feature.
The AirPods audio sharing feature pairs two sets of AirPods to an iPhone, iPad, iPod touch, or Apple TV to share music, podcasts, and other audio streams.
The campaign, directed by MJZ’s Juan Cabral, features the song, PUFF, by Argentine producer, Bizarrap, and Belgian Argentine hip-hop artist, Bhavi, to enhance Apple’s “cool” credentials locally.
Share the Joy is Apple’s first global holiday campaign with an entirely Spanish-language anthem.
