Adding to the ever more ambitious collection of Shot on iPhones, Apple and TBWA\Media Arts Lab have partnered with Dua Lipa to capture one entire day on her Radical Optimism tour, all on iPhone 17 Pro and iPhone Air. It is also the first time Apple has shown the capabilities of two devices simultaneously in a Shot on iPhone campaign

 

 

 

 

 

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Typically, fans only experience concerts from a single vantage point, but the nimbleness and quality of iPhone 17 Pro and iPhone Air provide distinctive perspectives not commonly captured with traditional camera equipment.

The work features the most advanced camera systems ever created for iPhone, filming two Dua Lipa shows in Chicago live, from sound check to encore. iPhone captured footage from the stands, backstage, and directly in Dua’s hands on stage, showed off the creative and versatile capabilities of Apple’s pro tools that are available in everyone’s pocket.

The campaign launched globally on Apple’s and Dua Lipa’s Instagram accounts this week on Tuesday, September 9.

Credits:
Agency: TBWA\Media Arts Lab, Los Angeles
Director: David Black
Production Company: The Incite Group, LLC
Post-Production Company (Colour & FInishing): Trafik
Editing: Exile
Directors of Photography: Danilo Parra, Aysia Marotta, Franklin Ricart, Cory Burmester
Music: Model Citizen