More Shot on iPhone firsts. Apple has launched China’s first-ever Shot on iPhone music video collaboration with chart-topping music superstar, Jackson Wang and iPhone 17 Pro. It’s also very personal. The music video for Let Loose directed by Wang himself in collaboration with director, Ojun Kwon and celebrates Jackson’s personal transformation and artistic evolution, depicting his journey from who he once was to who he is becoming as he overcomes his darkest times.

Shot entirely on iPhone 17 Pro, the music video captures Jackson’s dynamic dance performances and artistic vision through the most advanced camera system ever on an iPhone. It follows the massive success of his album, MAGICMAN 2, that made Wang the highest-charting Chinese solo artist in history (#13 on the Billboard 200), and is a preface to his world tour this October.

The video has launched as part of a comprehensive campaign featuring brand films, social content, and exclusive tips and tricks where Jackson demonstrates how to take advantage of the phone’s camera.

The campaign is running across Jackson’s social channels and Apple’s platforms, with DOOH installations planned for key cities including Shanghai, Suzhou, and Tianjin.

The initial campaign launched on September 10, 2025, with the full music video releasing on September 12.

Credits: 
Agency: TBWA\Media Arts Lab, Shanghai 
Director: Ojun Kwon x Jackson Wang
Production Company: Plan’it and Y’s
Post-Production Company: Heckler
Editing: Ojun Kwon (music video) & Kang Kang & Sean Tan (brand assets)
Director of Photography: Eumko
Music: Jackson Wang 
Sound Design & Mixing Company: Coda Shanghai