If there was ever any doubt about iPhone’s cool cred, this campaign by TBWA|Media Arts Lab Seoul intends to dispel it. The music video for K-pop sensation, aespa’s, new track, Dirty Work, has been shot entirely on iPhone 16 Pro.  

The video features all four aespa members, Karina, Giselle, Winter and Ningning). The track itself won’t officially drop until June 27, giving fans an exclusive two-week preview of the choreography they love to recreate through dance covers.

It also shows off the super-smooth, cinematic slow motion choreography recorded in 4K120 fps in Dolby Vision.

The launch is supported by behind-the-scenes content demonstrating iPhone 16 Pro camera techniques, exclusive social content on aespa’s channels, and Vision Pro spatial assets offering fans a peek into the Dirty Work set.

The campaign builds on the success of the 2023 NewJeans collaboration, that achieved 10 million views in 72 hours.

Credits: 
Agency: TBWA\Media Arts Lab, Seoul
Production Company: Liminal
VFX & Finishing Company: Sleepwalker
Colour Grading: Electric Colour
Music: Dirty Work by aespa