Shot on iPhone, Apple’s global celebration of what it can do, has found its way to Vietnam, where the brand has teamed up with Vietnamese female artist, tlinh, in a music video celebrating Vietnam’s lunar new year. tlinh is Nguyen Thao Linhl, a rising rapper, singer-songwriter and dancer from Hanoi, Vietnam, whose nation-wide fame began when she was the only female contestant in the top eight of the first season of Rap Viet.

don’t make it complicated music video received over 880K views in its first hours on @apple Vietnam YouTube and the teaser posts on Instagram are already at 2M. The work was created by our TBWA\Media Arts Lab APAC (Singapore + Vietnam) and the film was directed by Bao Nguyễn, a Vietnamese-American filmmaker whose past work has been seen in the New York Times, HBO, NBC, Vice, ARTE. Its gritty visuals promote the cinematic features of iPhone 15 Pro – 5x optical zoom, advanced stabilisation of Action mode, and Cinematic mode. Much of the film is shot in low-light conditions on the streets of Ho Chi Minh City.

The film celebrates the Year of the Dragon with a story about finding the strength to overcome your inner struggles, attributes found in the zodiac sign of the Dragon and tlinh, who was also born in the Year of the Dragon. 

“Storytelling and aesthetic cinematography, they all come hand in hand. Shooting on iPhone 15 Pro helps create this new cinematic language,” Bảo Nguyễn commented.

Don’t make it complicated premiered on @apple Vietnam YouTube, and is being supported by broadcast, social and digital. The campaign includes Behind The Scenes footage and teaching videos on social media supported by the creators.

Credits
Agency: TBWA\Media Arts Lab APAC (Singapore + Vietnam)
Music: don’t make it complicated by tlinh
Director: Bảo Nguyễn 
BTS Director: Phương Vũ, Lâm Đạo Đạo 
Production: PFilms & Fatman films.