Visionary filmmaker, Spike Jonze, captures how technology and music can  transform our emotional experience in the latest Apple film, this time for AirPods 4.

Cinematic, captivating and uplifting,  actor, Pedro Pascal, portrays a character finding his way through the heartbreak of a break-up. His world transforms (literally) from a cold winter landscape to a vibrant, musical dreamscape when he activates Active Noise Cancellation (ANC) on his AirPods 4. When he focusses on his music, Pascal’s character reconnects with his lighter, happier self, his perspective shifts, and he learns to walk effortlessly between the different shades of his life. World-renowned choreographer Tanisha Scott, celebrated for her work with Rihanna, Drake, and Beyoncé, crafted Pascal’s dance journey, which is supported by a dynamic ensemble of backup dancers.

The film’s music begins with Guitarricadelafuente’s melancholy Conticinio before transitioning to the more energetic beat of Sam i’s Perfect (featuring Tropkillaz, Bia, and MC Pikachu). The new project is Jonze’s second campaign with Apple. In 2018, he directed the awarded HomePod film, Welcome Home.

Credits 
Agency: TBWA\Media Arts Lab, Los Angeles 
Director: Spike Jonze
Production Company: MJZ
Post-Production: TRAFIK
Audio Post-Production Company: Squeak E. Clean
Editing: Final Cut 
Director of Photography: Jasper Wolf