TBWA\Media Arts Lab, Apple’s global creative agency, has appointed Stuart Alexander as the new group creative director for Australia.  In this newly created role, Alexander will report directly to Brent Anderson, chief creative officer, TBWA\Media Arts Lab, and work in close partnership with general manager, Jake Donaghey.

“Stuart comes with a proven track record for creating work that has moved people, rippled culture, and instigated behavioural change,” Anderson stated. “I am thrilled to welcome him to Media Arts Lab and for him to drive forward our work in Australia. His talent and energy will help us continue to create impact for Apple.”

Stuart Alexander has excelled in leadership roles at some of Australia’s most highly regarded agencies, including The Monkeys, Leo Burnett, and BMF. Standout achievements include the transformation of immigration laws in Palau through the famous Palau Pledge campaign, the invention of a car powered by human attention for the RAC, and making payphone in Australia permanently free for Telstra.

“Media Arts Lab has a long and storied history of impeccably crafted work that impacts culture — a goal I have long strived to accomplish through my creative work,” Alexander commented. “To say that I’m excited is an understatement and I can’t wait to share some exciting work already in development.”