The Seek and you shall find brand platform is back in Australia and New Zealand after a break of more than 10 years and TBWA\Melbourne has given it an un-ignorable welcome with a fun campaign called The Seekret.

Its lead commercial parodies the OTT showmanship of a motivational speaker conferences – a far cry from (and far more engaging than) the pragmatic advertising that characterises the sector. It was directed by Tom Kuntz, who brings his unique comedic style to the campaign. Kuntz is best known for The Man Your Man Could Smell Like for Old Spice and the Taste The Rainbow campaigns for Skittles.

The Seekret highlights Seek’s power to deliver better job matches than ever before to jobseekers – by using the Seek app. Its foundation is the brand truth that with Seek you are six times more likely to find a match – so if you Seek, you really shall find.

Maryanne Tsiatsias, director of marketing ANZ at Seek, commented, “Reintroducing an iconic brand platform always presents a unique and exciting opportunity to think big and think creatively. And this launch was no exception. At Seek, we pride ourselves in our continual investment and enhancements to our job search and match capability and therefore with better job matches than ever before jobseekers are almost six times more likely to find their match using Seek. Hence the simple but powerful brand platform that does what it says on the tin: Seek and you shall find.

“With The Seekret, we wanted to embody this promise, while also staying true to our marketing focuses of driving talkability and shareability for our brand and embodying the lighter side of our personality. We loved the idea of having a bit of fun with the power of Seek. We can’t wait to see how Australian and Kiwi audiences respond to our first piece of work under our refreshed, but much loved, brand platform.”

The full campaign is running across TV, cinema, outdoor, online video, search, email, display, social and Seek owned channels.

Credits:
Client: Seek
Director of Marketing ANZ: Maryanne Tsiatsias
Head of Brand & Marcomms: Babi Kahveci
Senior Marketing Manager – Brand: Phillipa Jamieson
Senior Marketing Manager – Marcomms: Brigitte D’Andrea
Marketing Manager – Campaigns: Carly Robinson
Senior Marketing Associate – Campaigns: Simone Gioia
Head of Media & Customer Engagement: Mark Thiele
Senior Marketing Manager – Digital Paid Media: Kevin Alphonso
Marketing Manager – Programmatic Media: Allison Downes
Senior Marketing Associate – Media Planning & Performance: Hagan Osborne

Creative Agency: TBWA\Melbourne

Director: Tom Kuntz
Film Production Company: Good Oil
Production Photography: Louis & Co
Post Production: The Editors
Sound Production: Squeak E Clean Studios
Media AU: UM Australia
Media NZ: UM New Zealand