Sports brand ads seem to always be so serious. So “empowering”. This one, to mark the launch of adidas Preditor Mutator, is humorous and quirky. The idea by Amsterdam agency, TBWA\Neboko, still uses brand ambassadors – Paul Pogba, Marc-André ter Stegen, Dele Alli, Becky Sauerbrunn and even David Beckham. They still perform amazing feats in the spot; there’s still that “be like them” incentive. All the product features are still included.
But it’s a fun ad to watch. And with a new sports brand film appearing online “every other minute”, this one stands out.
https://youtu.be/KxTwv00g3JA
The full campaign includes the hero film, social campaign, eye-catching print and out-of-home executions and is running in the US, the UK, Europe and Asia.
Credits
Client: adidas Football
Agency: TBWA\NEBOKO
Director: Daniel Warwick
Production Company: Biscuit Filmworks
