TBWA\NZ: If only 2degrees had existed in the worst year in history

Think this year is bad? 2degrees and TBWA\NZ recall 536AD. That was the actual worst year in history (according to science), locked in perpetual darkness from a volcanic fog that blocked out the sun for 18 months. A series of very witty commercials remember the pain caused to show great value from 2degrees can make even the toughest of times marginally better.

Having the best prices for mobile, broadband and businesses is part of 2degrees’ DNA. Which is why it is taking people back to the year historians say was the worst in human history where there was no 2degrees.

TBWA\NZ chief creative officer, Shane Bradnick, commented, “It’s a campaign as unique as being the only telco around that’s stood for value and fairness since the dawn of time – or thereabouts. We worked with some really old paintings, and some of the nation’s most celebrated comedians, and the campaign reimagines what people might have been thinking in 536 AD if telco services had been around back then. The result is some light-hearted fun and a breath of fresh air – two things we could all do with a bit more of right now.”

Members of the public will be able to get involved via a series of interactive outdoor bus shelter takeovers in Auckland, Wellington and Christchurch.

Dave Pearce, 2degrees general manager, marketing, commented, “We’ve wanted to remind Kiwis that 2degrees offers, and has always offered, the best value in New Zealand in a fun and entertaining way. We’re showing just how serious we are about being best in market for value, by not taking ourselves too seriously.”

The full campaign is running across New Zealand on TV, OOH, radio, social and an alternative adshel art tour activation where you can hear the Value for the Ages interpretation of other art pieces depicting tough times throughout history.

Credits:
Agencies: TBWA\NZ, From Nowhere with TBWA\NZ
Media Agency: OMD
Production Company: Assembly
Music Composition: Beatworms
Audio Post: Factory Studios