Testicular cancer is the most common cancer among young adults, 15-35 years, according to the Arc Foundation’s data. It’s often diagnosed too late.

Young men don’t like seeing the doctor. Only 26% consult a doctor regularly and many diseases and infections are diagnosed too late. You’d think tyhey would be more likely to see a doctor about theiur private parts. But, no, they’re not.

They do, however, like to send dickpics. In fact they are quite enthusiastic about this. 50% of women have already received a non-consensual dickpic, according to The Journal of Sex Research, 2020.

That gave TBWA\Paris and CerHom, leading men’s health association in France and partner of Movember, an idea.

They created fake profiles of young women on dating apps. Then they waited. The dickpics appeared. The senders didn’t get the reply they wanted but they did get the reply they needed – accompanied by a friendly warning about the illegality of sending dickpics.

Credits:
Client: CerHom
Client Manager: Stéphane Beaumont

Agency: TBWA\Paris 
Executive Creative Directors: Benjamin Marchal & Faustin Claverie 
Art Directors: Julia Deshayes & Léna Monceau
Agency Management:  Jonathan Serog, Julia Montagu & Nina Fernandes  
Social Media: Eleonore Berthier-Milot  
Head of Digital Production: Guillaume Rancurel  
Web developer: Sidney Bourgalle

Production & Sound Production : \Else