Last year, TBWA\Paris and 3D printing company, Dagoma, helped children to repair their toys through their operation, Toy Rescue. This year, Dagoma is highlighting its role at Christmas be offering children all the toys their imagination can create.

The 2-minute animated campaign film makes a connection between the unlimited imagination of children and the equally unlimited possibilities of 3D Magis printers, taking parents on a ride through a child’s story inventions and concluding with a simple little tip to help them avoid disappointing their own child’s expectations when they open their presents. A flourish of humour adds appeal to the message.

Credits

Agency: TBWA\Paris    
Executive Creative Directors: Benjamin Marchal et Faustin Claverie  
Copywriter: Josselin Pacreau  
Art Director: Sebastien Guinet
Account Manager: Matthéo Pressmar    
CEO TBWA\Else : Maxim Boiron
TV Producer : Amer Zoghbi

Production Company: Jungler
Director: Vincent Gibaud  
Production Director: Idir Barache    
CEO: Patrick Barbien  
Producer: Alexandra Chavanne  
Production Coordinator: Carla Pommaret  
Design: Gibaud Vincent & De Gantes Cécile  
Animation: Jungler

Sound: TBWA\Else  
Head of Music & Sound: Olivier Lefebvre  
Art Music Director: Thomas Jacquet  
Soundtrack Producer: Fabrice Pouvreau  
Music composer: Brian Delgado

Client: Dagoma 
Client Manager: Matthieu Régnier