Fast food restaurants and supermarkets have traditionally lured parents via their children with little plastic toy collectibles. These are fun for a minute and they usually end up in landfill. Sadly, they’re still popular marketing tools. Since 2015, McDonald’s France has been offering families and their youngest members the choice of a book or a toy in all its Happy menus Meal.

TBWA\Paris has made that book option irresistible with a beautiful, imaginative film that highlights the gift of reading and family story-time. Beneath the surface is the message that McDonald’s cares for children’s development and family relationships.

Credits

Agency: TBWA\Paris 

Executive Creative Directors: Benjamin Marchal & Faustin Claverie
Art Director: Lucie Vallotton
Copywriter: Vincent Cusenier
Head of TV: Maxime Boiron
TV Producer: Elisabeth Boitte
Account Management: Marc Fraissinet, Stéphanie Caude & Amalia Mateos Gella

Production House: La Pac 
Executive Producer: Jérôme Denis
Director: Reynald Gresset
Producer: Louis St Calbre
DOP: Khalid Mohtaseb
Editor: Graham Chisolm

Post-Production: Else & Digital District
Chief Executive Officer, Else: Maxime Boiron
Post-Producer: Elise Gamboa
Sound: Else
Head of Music and Sound: Olivier Lefebvre
Soundtrack Producer: Fabrice Pouvreau
Art Music Directors: Ferdinand Huet & Thomas Jacquet
Sound Engineer: Alexandre Robieux

Song title: Trouble
Authors & Composers: Daniel Auerbach, Jared Champion, Brad Shultz, Matt Shultz & Daniel Tichenor
Editor: R and R Nomad Publishing Co., Sony/ATV Songs LLC, Hour Box Music & 4U2ASKY

Media Agency: Starcom

Client: McDonald’s France
Client Team: Xavier Royaux, Anne Lainé, Leila Abdallaoui & Gabrielle Guillaume