McDonald’s France has launched vegetable French fries, with beetroots, parsnips and carrots. TBWA\Paris has given that an explosion of excitement with a print and outdoor campaign that colours the legendary uniforms of cultural icons – Chaplin, Zorro, an English guard, a vampire.

The New Colors campaign also includes a TVC featuring a little boy with a colourful imagination and a mum who knows how to add colour to his life.

Credits:
Client: McDonald’s
Client Team: Xavier Royaux, Anne Lainé, Clémence De Raulin, Guillaume Milesi & Marie Olivier 
Agency: TBWA\Paris
Executive Creative Directors: Benjamin Marchal & Faustin Claverie 
Art Director: Sébastien Guinet  
Copywriter: Josselin Pacreau 
Food Creative Director: Maud Poilpre 
Assistant DA: Julie Magnier
Head of TV Production & CEO \Else: Maxime Boiron  
Creative Producer: Guillaume Faurel   
Post Producer: Elise GamboaAgency Management: Christophe Neyret, Margaux Wanin, Julia Montagu & Nina Fernandes 
Head of Strategic Planning: Céline Mazza
Art Buyer: Fériel Simon

Production Company: Partizan  
Producer: Khalid Tahhar  
Sound Production: \Else
Head of Music & Sound: Olivier Lefebvre 
Music Artistic Director: Ferdinand Huet  
Sound Director: Fabrice Pouvreau 
Music: Coming Thru – Nakakembo, Haula Nsubuga & Tony Esterly  
Photography: Early Morning
Photographer: Pol Kurucz 
Producer: Jennifer Rovero