Crazy visual metaphors, a catchy tune everyone remembers…and a fun attitude to McDonald’s cravings. TBWA\Paris has created a trifecta of appeal in its new campaign for McDonald’s delivery. The commercial, directed by Bjorn Ruhmann, is built around the frustration of wanting McDonald’s but not being able to go out, combining entertainment and insight in an unignorable delivery.

The film, that launched on TV in France on February 14, is the first part of a full campaign that will be released at the end of February. It will highlight the benefits of the new M+ delivery service – the same prices as in restaurants & the accumulation of loyalty points.

Credits
Client: McDonald’s
Client Team: Jean Guillaume Bertola, Benoit Kolb, Maxime Gangneux
Agency: TBWA\Paris 
Executive Creative Directors: Benjamin Marchal et Faustin Claverie
Art Director: François Claux
Copywriter: Swann Richard
Head of Strategic Planning: Céline Mazza
Agency Management: Christophe Neyret, Margaux Wanin, Charlotte Delpon, Cassandra Cosson, Louison Palatre

Head of TV et CEO Else\:  Maxime Boiron
Creative Produce: Elisabeth Boitte

Film Production:  SOLAB
Production Manager: Anne-Laure Godhino
Executive Producer : Edouard Chassaing
Director: Bjorn Ruhmann

Post-production: \ Else
Post Producer: Mélanie Bernard

Sound Production: \ Else
Head of Music & Sound: Olivier Lefebvre
Music & Sound Producer: Fanny Mithois
Sound Engineer: Alexandre Robieux & Matthieu Seignez
Music AD: Thomas Jacquet & Ferdinand Huet
Music Legal & Business Affairs: Marion Le Guluche