Go, go, go. Do, do, do. It’s the curse of the twenty-first century. Schweppes is claiming the spotlight with a new global platform by TBWA\Paris, that encourages people to Take your time and a campaign that is a tribute to a slower take on life.

The hero film, directed by awarded director, Albert Uria, brings back the soothing, cognac voice of Frank Sinatra with his rendition of Five minutes more, while Schweppes makes time explode through powerful images of clocks bursting. For the brand, the message is clear – time has no impact on the moments that really count.

The full campaign launches in broadcast on January 15  in France followed by Europe, and will be extended to an entire ecosystem in 2025 with additional executions in various media.

Credits: 

Client: Schweppes
Client Team: François Bazini, Michel Sara, Antonio Garrido Molinero, Tanneguy Desmarest, Nicolas Poillot, Irantzu Basterrechea Sainz

Agency: TBWA\Paris
Agency Management: Jonathan Serog, Amalia Mateos-Gella, Louis Mainbourg, Bérénice Champetier De Ribes, Cassandra Cosson
Strategic Planner: Agathe Dumas
Executive Creative Directors: Benjamin Marchal & Faustin Claverie
Creative Directors: Carl Harborg & Philippe Rachel
Art Director: Audrey Lucet

Production: Garage
Director: Albert Uria
Producer: Xavier Doncel
DoP: Mario Montero 

Post-Production: \Else & Digital District
Post Producer: Mélanie Bernard
Image Production: \Else
Head of Creative Producers: Maxime Boiron
TV Producer: Amer Zoghbi

Sound Production: \Else
Head of Music And Sound: Olivier Lefebvre
Sound Director:  Ambroise Cabry
Artistic Directors: Thomas Jacquet, Ferdinand Huet