Betting is built on thrill. TBWAParis & Winamax have turned that into a blockbuster commercial, The Moon Race, that delivers palpable excitement for first moment to last and underlines the brand signature, Winning is everything, with the adrenaline surge of competitiveness.
The intensely emotive and imaginative story taps into humankind’s universal aspiration – setting foot on the Moon. Unlike the legendary Apollo 11 mission, no spaceships await the protagonists. Instead, they must rely on their ingenuity to build from scratch their own rockets and launch themselves toward ultimate victory. The entire population is ready to witness history, and the tension is mounting. Residents gather to watch the show, while the boldest of them all are putting their spacesuits on:
- The Gipsy Crew and its heroine, turning scrap fuselages into a homemade cannon
- Firefighters with their iconic red truck, repurposed as a rocket-launcher
- Super-geeks team led by a completely mad professor
- Japanese chefs launching their champion from a fish-shaped cannon mounted on a food truck
- And even a crazy inventor blasting himself off his rooftop in a cannon built of leather and wood.
The sky becomes the stage of a frantic race – a true assault on the stars, where contestants will stop at nothing. They dart through clouds, dodge obstacles, and pull every trick in their bags to claim the lead. But who will reach the Moon first?
Director Romain Chassaing, already behind two previous Winamax campaigns, delivers the film’s explosive power. Beyond its visual feast, the film is elevated by a wild re-orchestration of the iconic track, Still D.R.E., by American artist Dr. Dre, co-written with Jay-Z, produced by \Else.
The full campaign includes TV, VOL, and display. From September 8, it will be accompanied by a nationwide OOH & DOOH campaign, giving audiences the chance to discover the very first outdoor campaign…on the Moon.
Credits:
Client : Winamax
CEOs: Alexandre Roos & Christopher Schaming
Communication Director : Mathieu Porri
Advertising Director : Matthieu Charles
Creative Agency: TBWA\Paris
Executive Creative Directors : Benjamin Marchal & Faustin Claverie
Art Director : François Claux
Copywriter : Swann Richard
Art Director Assistant : Laury Maroudin
Traffic Manager : Fatira Bouaziz
Managing Director : Jonathan Serog
Account Director : Luca Dugaro
Account Executive : Lea Posado Bañuls
Head of Strategic Planning : Nicolas Orsoni
Business Affairs : Alexandra Sol-Griffel, Catherine Aubrespin
Production: \ELSE
CEO & Head of TV Production : Maxime Boiron
Creative Producer : Amer Zoghbi
Head of Sound : Olivier Lefebvre
Music & Sound Producer : Fabrice Pouvreau
Sound Engineer : Alexandre Robieux, Benoit Mouet
DA Music : Thomas Jacquet, Ferdinand Huet
Music Business Affairs : Victoria Milward & Nefssetou Gassama
Production Company: SOLAB FILMS
Director : Romain Chassaing
Art Director : Caroline Soussen
1st AD : Didier Mallet
Executive Producer : Edouard Chassaing
Producer : Thierry Bettas-Begalin
Production Coordinator : Fanny Metzger
Director of Photography : Matias Boucard
Local Production: TUNA+ICON
Post-Production: DIGITAL DISTRICT
Post Production Supervisors : Marine Dufossez & Maëva Bonte
VFX Supervisor : Pierre Pilard
3D Supervisor : Sylvain Sarradin
Editor : Manuel Coutant
