TBWA\RAAD could have followed the road most travelled with a scare campaign for Nissan’s counterfeit parts awareness campaign. It chose to stand out. The agency created three hugely enjoyable films made with a delightful humour that involve its audience in an innovative way.

The campaign’s two films use the captivating idea of adventure, an interactive quest to solve the question, Why?. Eccentric characters add to the fun. And everything leads to a reassessment of authentic car parts. Turning a low interest category into a series of high interest stories.

The campaign is supported by Dubai Police.

Credits:
Agency: TBWA\RAAD
Managing Director Nissan United AMIO: Wassim Abi Salloum
Chief Creative Officer: Walid Kanaan
Executive Creative Director,: Frederico Roberto
Creative Director: Sumanth Wilkins
Associate Creative Director: Noor Akar
Senior Arabic Copywriter: Ayman Shehadeh
Senior English Copywriters: Lucy Elder & Sanele Ngubane
Strategic Planner: Mohammad El Tayech
Account Director Nissan United: Elie Naaman
Account Managers Nissan United: Juliana Ordonez & Marah Ghadban
Account Executive Nissan United: Joya Maria Chahwan
Head of Communications: Romy Abdelnour
Creative Services Director: Ezzat Habra

Production House: Rush Films