The Gongs is a local award show only open to locally produced work. Even a junior creative who wins their first Gong this year can boast truthfully that they’ve won more Gongs than any industry legend not based in Singapore.

This piece of knowledge has been used brilliantly by TBWA\Singapore for the Association of Advertising & Marketing Singapore in its campaign for the 2022 awards. It plays on the fact that entrants have the chance to win awards that the biggest names in the industry never have and never will be able to take home. It’s bold, it’s fun and it is unquestionably appealing.

“After a trying two years, we’re happy to bring back the Gongs as a live event with a point of view that’s authentic, irreverent and fun,” stated Andy Grant, CCA 2022 chairman and executive creative director of TBWA\Singapore.

Grant is the creative head at TBWA\Singapore. His 22 years of global experience covers the US, Asia and Europe. At TBWA\Singapore he and the team have successfully led the agency to three Agency of the Year titles and helped the agency to move up five places in the creative rankings from 9th place in 2020 to 4th place in 2021 as well as being named Singapore Creative Agency of the Year by Campaign Brief Asia and Marketing Magazines Creative Agency of the Year for the 4th year in a row.

If you’re a Singaporean agency or creative, find the entry kit here and enter here.

Credits:
Creative Agency: TBWA\Singapore
Executive Creative Director: Andy Grant
Creative Directors: Asheen Naidu, Loo Yong Ping
Associate Creative Directors: Kooichi Chee, Mark Peeters, Liam Annis
Copywriter: Yashanti Yap
Art Directors: Goh Su-Lynn, Chris Leow
Head of Creative Services: Yvonne Chong
Creative Services Manager: Deric Tan

Allegro Printing: Merlyn Tay, Sarah Quek