Mothers have been bearing the brunt of the extra work that lockdown inflicts on families. Working mothers even more so. With Mother’s Day on August 12 in Thailand TBWA\Thailand and McDonald’s wanted to acknowledge the extra strain and encourage everyone to help mothers out on “their day” – with some McDonald’s respite

The print campaign uses the organising tool favoured by mums throughout the world, the Post It note, to list the additional chores that mothers are doing for their families, while also working in their day job. And those notes recreate favourite McDonald’s menu items.

Translation: Happy Mother’s Day The workload mom

Order Lunch, Zoom Call, Ask Dad to teach Mathematics, get Chicken out of refrigerator, Go to market,
Internal meeting, Prepare dinner

Credits

Client: McDonald’s
Agency: TBWA\Thailand
Chief Creative Office: Veradis Vinyaratn
Executive Creative Director: Chanatthapol Tiensri
Creative Director: Pratchya Vilaopol
Art Directors: Phusuda Phusahas & Thanjira Sansanavarnee
Copywriters: Kawinpob Panbanpeaw & Dusit Mayaset